Jaguar Ace Pace 2019

Activating Jaguar’s partnership with Wimbledon on the world’s biggest tennis stage.


  • Jaguar UK


  • UX Design
  • UI Design
  • App Development


  • Automotive

What if we combined smartphone technology, Jaguar innovation and the world’s biggest tennis tournament. All in the name of fun.

The Challenge :

Jaguar UK set the challenge of leveraging their sponsorsip of the world’s most prestigious tennis competition, Wimbledon.

With nationwide activations in major city centres, Jaguar needed a digital component to their sponsorship, to build brand recognition and deliver test drives at the dealerships.

Ace Pace

5 Stars on the apple store

Ace pace mobile screenshot
Ace pace mobile screenshot

The outcome :

10 million earned media impressions through newspapers and media outlets.
10,000+ downloads across iPhone and Android
Onsite activations with 360 cameras at Wimbledon and x5 Westfield Shopping centres around the UK
Tin Henmen and Venus Williams promotion


How it works :

The Ace Pace App challenges players to serve head to head against an opponent. Using their smartphone as a tennis racket, players mimic a real tennis serve and are given a score based on speed, accuracy and rotation.

Players can keep serving and working their way up the leaderboard, earning trophies for gameplay along the way.

There are daily winners and tournament winners with prizes up for grabs.

Features :

Facebook Signup
Direct Test Drive Booking
360 Video Integration
3D Graphics
Simulated Game Lobby Environment

Ace Pace Video
Jaguar Jaguar Jaguar


Design Sprints
App Development
UX Design
CRM Integration
Data Management
Learn more about us


Developing for IOS 12
IOS Patform
Developing for IOS 12

Working with Journey, it’s not about them, it’s about coming to you as the client and asking what’s the problem, how can we get involved. They’re very customer focused.

Ben Montgomery
Operations Manager
Jaguar Land Rover


Les Mills