Les Mills International 2019

A global web platform for Les Mills International.


  • Les Mills International


  • Agile Development
  • Content Management System
  • Content Delivery Network


  • Health & Fitness

Designing and building a global website system for 35 markets with centralised control and local flexibility.

The Challenge :

With more than 20,000 gyms and health clubs across 75 countries, 140,000 Les Mills instructors worldwide and an estimated 8 million participants attending a class each week, Les Mills International are the global, world-leading company in group fitness.

The challenge set to Journey was to re-architect their global website infrastructure. To provide a stable platform with high flexibility and availability. With over a million visits per month, LMI needed a best in class solution.

Les Mills

Global Content Management Infrastructure.

Les Mills mobile screenshot
Les Mills mobile screenshot

The outcome :

Journey architected and built a platform that caters for three different audience types, focused on converting visitors to leads.

We continually measure performance through various comprehensive reporting tools like Google Analytics and Hotjar. We analyse conversion funnels and how users are behaving on the websites. This way we can make strategic updates to increase membership sign ups and conversions.

Les Mills
50,000 +

Number of monthy visitors




System Uptime


Technical Architecture
Agile Development
24/7 Support
User Experience Design
A/B Testing
Learn more about us


Developing for IOS 12
Microsoft Azure Service Fabric
Microsoft Azure Service Fabric
Developing for IOS 12

Journey have really provided the technical competence and leadership lacking in our previous development partner and provided a much trusted source of honesty and truth around what best practice looks like for our content management platform.

Klaus Roots
Digital Delivery Manager
Les Mills International

Ace Pace