SIX60 All Access 2019

Ground breaking fan engagement.

Client

  • SIX60

Services

  • Social Media Campaign
  • Content Creation
  • UX Design
  • App Development

Industry

  • Entertainment

SIX60 has been on top of the New Zealand music industry for a decade. In February 2019, New Zealand's most loved band played a record breaking concert in Western Springs for over 50,000 fans.

The Challenge

With a record breaking concert approaching, we were tasked with engaging fans through a series of activations, campaigns and competitions.

How do we give back to the fans, provide authentic experiences and build the hype?

SIX 60

No.1 in the app store for 2 weeks

Les Mills mobile screenshot
Les Mills mobile screenshot

The outcome

A social media campaign with with over 500,000 content views. A new eCommerce platform designed and built in 4 weeks. An exclusive fan app called ‘All Access’ which had over 11,000 downloads, a first for any band in Australasia.

outcome
13,448

App Downloads

No.1

on the Apple App Store

50,000

Western Springs Concert Goers

six60

Execution

As fans entered the 2019 show they were given a card with a unique code to unlock the SIX60 All Access App. We wanted to the look of the app to be bold and mysterious, it needed to draw people in and keep them intrigued. We wanted to drive home a sense of exclusivity through the design.

The app ensured fans who attended the show had exclusive access to the 2020 show as well as new merchandise and behind the scenes SIX60 content. The cards, along with the app offered the fans exclusive access to the history being made that night. The app was promoted on digital screens and social with a ‘how to’ animated video guide.

Post Gig we reminded fans via social stories how to get the app if they hadn’t and sent push notifications to those who had. The push notifications enabled anyone who had missed it the chance to reserve their tickets.

six60
Jaguar Jaguar Jaguar

Services.

Social Media Content
Campaign Management
UX Design
App Development
Fan Journey Mapping
Learn more about us

Technologies.

Developing for IOS 12
Android
Android
IOS
IOS Patform
Developing for IOS 12

Yale

In-Flight