The #1 app that boosted Six60 sales and fan engagement, created by yours truly :)
SIX60 made history on Saturday becoming the first Kiwi band to sell out Western Springs Stadium. 50,000 people attended the record breaking show and reviewers and fans are still reeling from the night.
Extending on from the success of the Golden Ticket campaign SIX60 teamed up with agency Journey to reward its loyal fans something rather ‘special’ – the SIX60 All Access App. Patrons were given a unique code to unlock the app which features behind the scenes snaps, merchandise and will offer new music before anywhere else. Most importantly though, the App features the chance for fans to secure their next ticket for Western Springs 2020 on Ticketmaster with just a $5 reserve.
Says Dane Tatana, managing director, Journey: “Working with the SIX60 team we had a vision to create something special that thanked them for being fans. SIX60 are a band that thinks differently, and the app is an extension of their philosophy.”
The App has topped the NZ Free App Chart on the day of release and has not moved since the launch on Saturday.
Says Tatana: “It’s exciting to be part of a real moment in New Zealand’s creative history. Keep an eye out, there’s more exciting things to come.”