Les Mills International

A global web platform for Les Mills International

Global Website Platform

Designing and building a global website infrastructure Les Mills International to service 35 markets with centralised control and local flexibility.


To build a system of best in class websites backed by bullet-proof technology that enables one of the most recognised brands in fitness to grow.



A platform that caters for three different audience types, focused on converting visitors to leads.


With more than 15,000 gyms and health clubs across 75 countries, 90,000 Les Mills instructors worldwide and an estimated 8 million participants attending a class each week, Les Mills International are the global, world-leading company in group fitness.


The clubs section of the LMI website is designed and built to attract and drive sign ups from gym’s all around the world. Registration from clubs results in several different revenue streams for the business; instructor training, instructor licensing and club licensing fees.


35 Markets, Multi-Channel Strategy

Connecting with a diverse audiences from all over the globe.

Les Mills International offer their partners (gyms and sports clubs) world-class workouts, leading-edge marketing resources, top instructor talent, consultancy, advice and support.


Facilitating B2B partnerships ultimately grows LMI revenue and brand loyalty and drives customer retention and relationships for the partnering entity.



Technical Architecture

Agile Development

User Experience Design

A/B Testing

24/7 Support