Launching Yale's new digital lock

Launching Yale's new connected lock.

Helping Yale connect with consumers through story telling on the launch of their latest connected lock.


Creating a micro-site that communicates the digital lock’s features and benefits and drives sales.    



Journey created a brand and product platform that engages the consumer and positions their digital lock as a premium product while capturing leads and driving sales.  

Find Your Freedom

The digital lock that opens up your world.

Yale is one of the oldest international brands in the world and probably the best-known name in the locking industry. In the early 20th century, the company expanded worldwide and employs more than 12,000 people.


As the Internet of Things (IoT) continues to expand an smart homes increase in popularity, Yale wanted to demonstrate the premium quality of their digital lock and and tell compelling stories from social influences that would resonate with their target audience.



Journey designed a customer experience for the digital lock that steps the visitor through it’s various features and communicates the brand story of ‘freedom unlocked’. We simplified the whole experience and focused purely on what the features enabled, not just what they did. The result is a premium micro-site that elevates the product from a door lock, to a freedom-enabler.