October 11, 2022
David Hayward

Journey Digital recognised in Australia’s International Good Design Awards for design excellence

27 September 2022:

Journey Digital and Jaguar are delighted to announce their win at the Sydney Design Awards in the Digital Design – Apps and Software category for Jaguar Ace Pace 2021.

The winners of Australia’s premier international design awards were announced on Friday 16 September at the 2022 Australian Good Design Awards. The Good Design Awards are the highest honour for design and innovation in the country and reward projects across 11 design disciplines covering more than 30 categories and sub-categories.  

Journey’s work on Jaguar Ace Pace 2021 received a prestigious Good Design Award Winner Accolade in the Digital Design category in recognition for outstanding design and innovation.

The Australian Good Design Awards is the country’s oldest and most prestigious international awards for design and innovation with a proud history dating back to 1958. Each year, the Awards celebrate the best new products and services on the Australian and international market, excellence in architectural design, engineering, fashion, digital and communication design, and reward new and emerging areas of design including design strategy, social impact design, design research and up-and-coming design talent in the next-gen category.

The 2022 Good Design Awards attracted high-quality design projects from Australia and around the world. These innovative projects were evaluated by more than 70 Australian and international Jurors, including designers, engineers, architects and thought leaders. Each entry was evaluated according to a strict set of design evaluation criteria which includes Good Design, Design Innovation and Design Impact.  

Projects recognised with an Australian Good Design Award demonstrate excellence in professional design and highlight the impact a design-led approach has on business success and social and environmental outcomes.  

The Good Design Awards Jury commented: “In the face of a global pandemic, the Ace Pace app was a beautiful rendition to keep UK car and tennis fans distracted and prepared to look forward to the return of Wimbeldon. By offering the online rankings competition, fans were able to occupy the idea of meeting professional tennis players if they scored a total amount of points. Great design and execution.”

Dr. Brandon Gien, CEO of Good Design Australia and Chair of the Australian Good Design Awards said: “To be recognised with an Australian Good Design Award is a significant achievement, given the incredibly high standard of projects submitted in this year’s Awards. The Good Design Award is a valuable independent endorsement of professional design quality. It tells the world this project not only represents design excellence, but it also surpasses the criteria for design innovation and design impact.”

“We know that good design, when used effectively, can improve our quality of life and make the world around us better, safer, more efficient and more beautiful. It is clear from this year’s winning projects that investment in professional design delivers real impact – be it at a commercial, environmental or societal level. As our world transitions to a less-carbon intensive future, a design-led approach to solving problems and delivering meaningful impact is going to become more critical,” Dr. Gien went on to say.  

“The Good Design Awards recognise and celebrate the transformative power of design thinking to find innovative, customer-centric solutions to local and global challenges and this year’s Award-winning projects reflect just that. My sincere congratulations to all the designers, engineers, architects and innovators recognised in this year’s Awards - you deserve to be celebrated at the highest level,” Dr. Gien concluded.  

To find out more about Journey Digital, visit journey-digital.com.
To find out more about the Australian Good Design Awards, visit good-design.org.

For media queries, please contact:

Dave Hayward
Chief Marketing Officer, Journey Digital  
P +64 27 422 9337
E dave@journey-digital.com  

About Journey Digital

We are a digital agency specialising in customer experience design and technology. A great customer experience is personal, frictionless and adds value beyond your product. Journey helps customers reduce cost, drive loyalty, and scale sustainably with their customers at the centre. Journey has two studios in Auckland, New Zealand and London, United Kingdom.    

About Good Design Australia and the Australian Good Design Awards

Good Design Australia is an international design promotion organisation responsible for managing the annual Australian Good Design Awards and other signature design events. With a proud history that dates back to 1958, Good Design Australia remains committed to promoting the importance of design to business, industry, government and the general public and the critical role it plays in creating a better, safer and more prosperous world.  For more information visit: www.good-design.org

Project Details

Project Title: Jaguar Ace Pace 2021

Designed in: New Zealand

Project Description:  

The heritage of Wimbledon meets the innovation of Jaguar. The vision: the world’s largest Virtual Tennis Tournament fan experience, radiating excitement and engagement for Jaguar’s sponsorship of Wimbledon 2021. The solution? “Ace Pace”, a mobile app-based game unlocking innovative combined physical and digital fan experiences for more than 10,000 fans.

Designed by:  

Dane Tatana, Creative Director

Rodrigo Acevedo, Design Director

Ian Shephard

Tim Turner, Producer

Mikey Milne, Account Director

Commissioned by:  

Kelsey Chand

David Hayward
Chief marketing officer
Dave is a comic book nerd who is a marketer in that order. Channeling his surprisingly unused fine arts degree, he’s worked client and agency-side for brands (including some famous ones) in all sorts of industries including technology and sport.