Driving fan engagement for a record breaking band.
SIX60 Fan Experience
Developing fan engagement through innovative social channels.
The biggest Australasian domestic artist gig ever played will be at Western Springs in Feb 2019. We were tasked with building on the momentum and engaging fans through social.
Through a Golden Ticket competition we created 100,000 views of content and a collection of fan stories that captured the heart of SIX60 fans.
SIX60 has been on top of the New Zealand music industry for a decade.
In February 2019, New Zealand's most loved band play a sold out concert in Western Springs for 50,000 fans.
Off the back of winning a collection of Vodafone Music Awards the band wanted to celebrate with fans and engage with them directly through a social activation.
With SIX60, Journey designed a social strategy, a new merchandise line, an eCommerce store and a gig activation to entertain fans, bring them closer to the band and create exclusive online offers. From conception to execution in 6 weeks, Journey ran the campaign and delivered record breaking results.
- Merchandise Design
- Campaign / Social Management
- Content Creation
- App Design