ProPharma provides the critical link between life science companies and the New Zealand pharmacy network. They wanted to upgrade their digital logistics platform to make ordering more intuitive for staff and pharmacy customers. By working together to overhaul their portal, we helped ProPharma boost customer experience through a slick new interface optimised for Kiwi users.
Year
2020
Office
Auckland
Industry
Healthcare
Product
Website
The Challenge
ProPharma aimed to modernise their existing platform to make managing pharmaceutical orders easier and more engaging. To achieve this, they needed a redesigned UI aligned to their brand values that also improved access to inventory data.
Our Approach
We took a human-centred design approach focused on simplicity and self-service. First up, we had chats with key staff and pharmacy stakeholders to understand their perspectives. Next, we sketched out wireframes optimised for easy use based on those insights. Then, we styled up a modern interface to showcase ProPharma’s brand to Kiwi users. Additionally, we ensured the new portal seamlessly tapped into their existing data. Finally, we optimised the solution for mobile so customers could manage orders on the fly.
The Outcome
The redesigned platform significantly improved ProPharma's digital experience, boosting customer satisfaction. The user-friendly portal provides a solid base for future initiatives to engage pharmacy partners.
